• Engelsk
  • Utdanning: Vg2
  • Karakter: 5
  • Ord: 724

Innholdsfortegnelse
Assignment 1
1. Why has the McDonald´s been loosing customers in recent years?
2. What is the purpose of the new advertising campaign?
3. Why is McDonald´s abandoning the idea of moving its staff around in the restaurant?

Assignment 2
1. Comment on McDonald´s changes in staff policy, and write about the importance of having a good working environment.

Utdrag
1. Why has the McDonald´s been loosing customers in recent years?
a. In today's landscape, McDonald's is experiencing a decline in its customer base, primarily due to the increasing emphasis on nutritious and wholesome dining choices.

Under the leadership of their newly appointed CEO, Jim Cantalupo, the company is diligently working towards implementing transformative measures aimed at regaining the loyalty of its former patrons.

2. What is the purpose of the new advertising campaign?
a. The company is embarking on an innovative advertising initiative aimed at reclaiming its customer base.

Simultaneously, they are undergoing a transformation by phasing out plastic seating and ushering in new restaurant designs. McDonald's is also revamping its menu, introducing wholesome additions such as fruit, organic milk, and baguettes.

This multifaceted approach is driven by the desire to reconnect with customers who had abandoned McDonald's due to concerns about its unhealthy offerings.

The advertising campaign not only seeks to win back these customers but also aims to reshape the dining experience, making it resemble a bona fide restaurant rather than a hurried eatery.

3. Why is McDonald´s abandoning the idea of moving its staff around in the restaurant?
a. The company has decided to discard the practice of relocating their employees, as they have come to the realization that certain team members excel in specific areas.

Their new strategy is centered around concentrating their workforce's efforts in specialized domains where each staff member can leverage their strengths to the fullest extent.

This shift ensures that employees primarily operate within areas aligned with their individual expertise and skills.