Innledning
Numerous foreign presidents of the United States have adeptly employed rhetorical devices and American values in their speeches to gain attention and support.

The question arises: can these strategies truly secure votes and popularity? This inquiry leads us to analyze Trump's inaugural address from 2017, where he skillfully employs various techniques and taps into the public's sentiments to garner notice. Through meticulous examination, we aim to unravel the truth behind this approach.

Trump's speech exhibits a formal writing style enriched with compelling rhetorical devices, creating a motivational tone.

The audience is immediately captivated, perceiving him as wise, credible, and endearing. An instance of this can be found on page 57, line 31, to page 58, line 1, where he states,

Utdrag
Trump endeavors to cultivate a strong bond with his voters and the general populace, portraying himself as their advocate and employing persuasive techniques consistently.

Pathos is a recurring element in his approach, aiming to evoke emotions and resonate with the American people deeply.

An instance of this can be observed in Trump's inaugural address on page 58, lines 4-6, where he articulates...

“Their victories have not been your victories. Their triumphs have not been your triumphs. And while they celebrated in our nation’s capital, there was little to celebrate for struggling families all across our land.”

Pathos is prominently exemplified in Trump's inaugural address as president. He adeptly employs the words "your" and "our," resonating with the American people and engendering a strong sense of conviction.

By appealing to their emotions, Trump effectively connects with his audience, harnessing the power of pathos to its fullest.

Notably, he refers to his voters, emphasizing the lack of celebration for struggling families. As a president elected partly on the promise of generating more job opportunities, Trump communicates his determination to alleviate their hardships through increased employment prospects. This persuasive approach fosters a sense of trust and reliability within his constituency.

Furthermore, Trump strategically employs pathos in his speeches to enhance his popularity, as evident in his inaugural address on page 58, lines 15-16, where he articulates…

“What truly matters is not which party controls our government, but whether our government is controlled by the people.”