Innledning
In the wake of George W. Bush's presidency and the Great Recession, America yearned for new leadership, and that's when Barack Obama emerged as the fresh face of hope and change.
During his 2008 presidential campaign, he found himself faced with a challenging situation when his reverend, Jeremiah Wright, made controversial comments about white Americans, exacerbating the already sensitive race issues that were at an all-time high.
Utdrag
To unite the American people in the face of such divisive issues, Obama effectively employed the word "we" throughout his speech, appealing to a shared sense of identity and belonging.
Ethos remained at the forefront of his rhetoric, as he related his personal American story to instill a positive image of both himself and the society he aimed to lead.
His unshakable faith in the decency and generosity of the American people resonated deeply, fostering a sense of unity among the audience.
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